{"id":11271,"date":"2026-05-05T15:15:34","date_gmt":"2026-05-05T15:15:34","guid":{"rendered":"https:\/\/www.sennferrero.com\/about-us\/"},"modified":"2026-05-27T11:23:28","modified_gmt":"2026-05-27T11:23:28","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.sennferrero.com\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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Experts in positive emotions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Delivering personalized and high-quality support to investors, rights owners, athletes, artists, clubs and brands anywhere in the world.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Sports & Entertainment is in our DNA. Our depth of experience and sector knowledge are our greatest competitive advantage and the strongest guarantee we can offer our clients. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A personal service. <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A global company<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A World-Class Team<\/font> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Our team brings together top-level professionals with extensive international experience and deep sector expertise. A clear competitive advantage and the strongest possible assurance for our clients.<\/p>

And always conducting their activities with a clear ethical and professional commitment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Meet the rest
of our Team<\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We are what others say<\/strong> about us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tThey have been with me throughout my entire professional career, always watching over and protecting my interests anywhere in the world. At this point, they are not just advisors; they are people I trust. \t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Ronaldo
Nazario de Lima<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Professional Footballer (Ret.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tThey are a key partner when it comes to making decisions that truly matter. Their industry knowledge and comprehensive perspective bring clarity in high-pressure situations. \t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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I\u00f1igo<\/font>
Riestra<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Secretary General,<\/p>

Mexican Football Federation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tThey have always adapted to what I need, taking care of all my legal and tax matters and looking after my investments. I consider them part of my family. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Juan
Mata <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Professional Footballer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tWithout their support, the transformation and professionalization of Deportivo Toluca would not have been possible.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Arturo
P\u00e9rez<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Former President,<\/p>

Deportivo Toluca<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tWhat I value most about SFA is their honesty: you know they will always tell you what is best for you, even when it is not what you want to hear. That is essential in any real relationship of trust. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Fernando
Hierro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Professional Footballer (Ret.)<\/p>

Footballer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tA leading force in the Sports & Entertainment industry and a key partner to WFS since its very first edition. At this point, friends as well. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Jan
Alessie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Director, World<\/p>

Football Summit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Horacio<\/font>
De La Vega<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tTheir understanding of the industry and their ability to anticipate problems give you enormous confidence. You know you are in the hands of people who genuinely understand what is at stake. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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President, Mexican<\/p>

Baseball League<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tThanks to them, I sleep well at night. Total honesty and availability not just in the good moments, but always. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Ander<\/font>
Herrera<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Professional<\/p>

Footballer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tWe were very fortunate to have their counsel. Their experience and expertise in stadium development and major infrastructure projects has brought us tremendous value. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Alberto
Meneu<\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Corporate Director General,<\/p>

Baskonia-Alav\u00e9s Group<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tDoubts disappear when the recommendations come from people with this much experience in the industry who understand so well the realities of managing a football club.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Juan Pablo
Pareja<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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General Manager,<\/p>

Universidad Cat\u00f3lica de Chile<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tSomeone who genuinely has your back, gives you real advice and handles everything in a confidential, professional and responsible way. Always by my side to help me figure out what is best for me. I am truly grateful to them. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Alejandra
Llaneza<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Professional<\/p>

Footballer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tIn SFA I have found the partner that has my back at every step. The way they work -always close, professional and strategic- lets me focus on what matters, knowing everything else is in good hands. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Santiago
Gim\u00e9nez<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Professional Footballer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Rodrigo<\/font>
Trujillo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tTheir deep understanding of the entertainment industry makes all the difference. What stands out is their ability to adapt to the rhythm and demands of each production, protecting our interests with agility, precision and the highest level of professionalism. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Audiovisual<\/p>

Producer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tTrust is built when you know there is someone behind you attending to every detail with professionalism and discretion. Their constant presence makes all the difference. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Nu\u00f1o P\u00e9rez-Pla
De Alvear<\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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CEO Victum Sports<\/p>

| Hyrox MX<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tOur collaboration with Zertior (now SFA) has been excellent throughout, and has undoubtedly contributed to bringing opera to a wider audience.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Ignacio
Garc\u00eda-Belenguer<\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

General Director,<\/p>

Teatro Real<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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They have been with me throughout my entire professional career, always watching over and protecting my interests anywhere in the world. At this point, they are not just advisors; they are people I trust. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Ronaldo\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tRonaldo Nazario de Lima<\/span>Professional Footballer (Ret.)<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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They are a key partner when it comes to making decisions that truly matter. Their industry knowledge and comprehensive perspective bring clarity in high-pressure situations. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"I\u00f1igo\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tI\u00f1igo Riestra<\/span>Secretary General, Mexican Football Federation<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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They have always adapted to what I need, taking care of all my legal and tax matters and looking after my investments. I consider them part of my family. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Juan\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tJuan Mata<\/span>Professional Footballer<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Without their support, the transformation and professionalization of Deportivo Toluca would not have been possible.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Arturo\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tArturo P\u00e9rez<\/span>Former President, Deportivo Toluca<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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What I value most about SFA is their honesty: you know they will always tell you what is best for you, even when it is not what you want to hear. That is essential in any real relationship of trust. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Fernando\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tFernando Hierro<\/span>Professional Footballer (Ret.)<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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A leading force in the Sports & Entertainment industry and a key partner to WFS since its very first edition. At this point, friends as well. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Jan\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tJan Alessie<\/span>Director, World Football Summit<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Their understanding of the industry and their ability to anticipate problems give you enormous confidence. You know you are in the hands of people who genuinely understand what is at stake. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Horacio\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tHoracio De La Vega<\/span>President, Mexican Baseball League<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Thanks to them, I sleep well at night. Total honesty and availability not just in the good moments, but always. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Ander\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tAnder Herrera<\/span>Professional Footballer<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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We were very fortunate to have their counsel. Their experience and expertise in stadium development and major infrastructure projects has brought us tremendous value. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Alberto\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tAlberto Meneu<\/span>Corporate Director General, Baskonia-Alav\u00e9s Group<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Doubts disappear when the recommendations come from people with this much experience in the industry who understand so well the realities of managing a football club.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Juan\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tJuan Pablo Pareja<\/span>General Manager, Universidad Cat\u00f3lica de Chile<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Someone who genuinely has your back, gives you real advice and handles everything in a confidential, professional and responsible way. Always by my side to help me figure out what is best for me. I am truly grateful to them. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Alejandra\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tAlejandra Llaneza<\/span>\/ Professional Golfer<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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In SFA I have found the partner that has my back at every step. The way they work -always close, professional and strategic- lets me focus on what matters, knowing everything else is in good hands. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Santiago\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tSantiago Gim\u00e9nez<\/span>Professional Footballer<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Their deep understanding of the entertainment industry makes all the difference. What stands out is their ability to adapt to the rhythm and demands of each production, protecting our interests with agility, precision and the highest level of professionalism. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Rodrigo\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tRodrigo Trujillo<\/span>Audiovisual Producer<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Trust is built when you know there is someone behind you attending to every detail with professionalism and discretion. Their constant presence makes all the difference. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Nu\u00f1o\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tNu\u00f1o P\u00e9rez-Pla De Alvear<\/span>CEO, Victum Sports \/ Hyrox MX<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Our collaboration with Zertior (now SFA) has been excellent throughout, and has undoubtedly contributed to bringing opera to a wider audience.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\"Ignacio\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tIgnacio Garc\u00eda-Belenguer<\/span>General Director, Teatro Real<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Experts in positive emotions Delivering personalized and high-quality support to investors, rights owners, athletes, artists, clubs and brands anywhere in the world. Sports & Entertainment is in our DNA. Our depth of experience and sector knowledge are our greatest competitive advantage and the strongest guarantee we can offer our clients. A personal service. A global […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-11271","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout Us - Senn Ferrero<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sennferrero.com\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us - Senn Ferrero\" \/>\n<meta property=\"og:description\" content=\"Experts in positive emotions Delivering personalized and high-quality support to investors, rights owners, athletes, artists, clubs and brands anywhere in the world. Sports & Entertainment is in our DNA. 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