SFA at the World Football Summit 2023 in Saudi Arabia
Our Partners Julio Senn and Iñigo de Lacalle were present at the edition of the World Football Summit that took place in Jeddah (Saudi Arabia) on 12 and 13 of December. Senn Ferrero Associates continues to support this magnificent initiative as a Branding Partner since its first edition in 2016.
Iñigo de Lacalle participated as moderator in a very interesting round table with the topic A new era for Stadiums 365: when multifunctionality makes the difference together with Juan Francisco Paz (Business Development Manager at SENER) and Raúl Respaldiza (CEO at ZERTIOR Sports & Entertainment).
SENER is the engineering company that has designed for Real Madrid the revolutionary grass removal and conservation system applied in the “new” Santiago Bernabéu Stadium. This system allows the Stadium to host a large number of events of all kinds during the season, thus increasing the functionality and business profitability of the Stadium, keeping the grass in optimal technical conditions. This new system and its implementation in future stadiums could be analyzed.
On the other hand, Julio Senn moderated the round table where Atlético de Madrid, S.A.D. and Riyadh Air explained their long-standing sponsorship alliance, attended by their respective CEOs, Miguel Ángel Gil Marín and Tony Douglas, respectively.
