Senn, Ferrero, Asociados Mexico at the World Football Summit Monterrey

This past June 9 and 10, the World Football Summit Monterrey took place, where we were once again present as “industry partners” of the event and presenters, this time of the panel “The Future of Mexican Football”, where our partner, Luis Torres-Septién, had the opportunity to speak with leading industry figures such as Mauricio Culebro, Pedro Esquivel, Héctor González, Arturo Pérez Arredondo, and José Riestra about the evolution of clubs like Tigres, Monterrey, América, Toluca, Santos Laguna, and Atlas, the challenges they are currently facing and the direction they are heading in terms of organizational structure, innovation, communication, fan engagement, sports training, and player development.

It was an outstanding event that, beyond emphasizing women’s football and inclusion, already reflected a World Cup atmosphere, with great discussions where we were able to see how the three Mexican host cities are preparing to welcome the world for the country’s third FIFA World Cup, focusing on areas such as infrastructure, logistics, and fan engagement.

Without a doubt, it was yet another successful edition of what is now considered the most important event in the football industry.

Congratulations to all participants!