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SFA News / Events

Key players in the industry.

Our team plays a leading role in the industry’s key
forums for discussion, training and decision-making,
acting as thought leaders, speakers
and experts in sport and entertainment.

Our team plays a leading role in the industry’s key forums for discussion, training and decision-making, acting as thought leaders, speakers and experts in sport and entertainment.

Senn Ferrero

SFA participated in the World Football Summit Madrid 2025

On October 15 and 16, 2025, the World Football Summit Madrid 2025 took place, marking one of its most outstanding editions, bringing together over 2,500 leaders from across the global football ecosystem. Our Partner, Julio Senn, conducted an engaging interview with Fernando Carro (CEO of Bayer Leverkusen), who discussed his career as a football executive and addressed key topics such as the future of the Super League, the integration of Xabi Alonso as the new coach of Real Madrid after his stint in Germany, and other aspects that influence the daily management of a football club.

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