YOU - Senn Ferrero

Your perspective is ours

Whatever your role in the industry

CLUBS & SPORTS ORGANIZATIONS

We know what matters to you

“Peace of mind”: managing your legal, tax and reputational exposure.

Growing and diversifying your revenue while strengthening your brand.

The pressure to deliver sporting results and financial sustainability; while moving fast and efficiently when signing players.

Building stronger fan engagement and turning that loyalty into revenue.

How we can help

We are not just another advisory company. We have spent many years in your position, which means we know first-hand what running a sports organization actually involves: a complex web of assets, rights, financial pressure and sporting demands, where every piece connects to the next. Our global expertise and 360° perspective are essential regardless of whether you need us across the board or in specific areas. You decide where we fit in.

LEAGUES, FEDERATIONS & INSTITUTIONS

Sabemos lo que
te preocupa

“Peace of mind”: managing your legal, tax, and reputational risks while streamlining your governance model.

Growing and diversifying your revenue while strengthening your brand.

Protecting your rights and assets in an increasingly complex contractual, legal, and tax environment.

Creating a meaningful positive impact on society.

How we can help

We understand the complexity of your role, whether as a governing body or as the organization responsible for developing and promoting sport across its disciplines. From identifying and implementing the right governance and compliance frameworks to maximizing revenue through collective rights management and amplifying your social impact. These are all areas where we are confident we can add real value.

STADIUMS & ARENAS

We know what matters to you

Becoming a truly multi-purpose venue generating activity and revenue 365 days a year.

Making the right investment decisions, where return comes first and design comes second.

Maximizing revenue from every seat and every fan/visitor.

Defining the most efficient and profitable operating model.

How we can help

Sometimes it is just as important to be clear about what you are not as what you are. We are not architects, engineers, or urban planners, though we work alongside the best in the world. Our expertise is in business: specifically, in how to increase the profitability of stadiums and arenas. If you are considering building a new venue or renovating an existing one, let’s talk. That said, only if you are committed to putting revenue, profitability, and the business model first, not the other way around.

TALENT (Athletes, Artists & Content Creators)

We know what matters to you

“Peace of mind”: protecting your wealth and managing your legal, tax, and reputational risks.

Media pressure and reputation: the fear of being taken advantage of by self-interested or unprofessional people around you.

Getting the most out of your career and your personal brand, commercially and financially.

The risk of mismanaged finances: the fear of “the day after”.

How we can help

Your talent is what sets you apart, and it is the foundation on which your professional career is built. That is why the most important thing is that you can put all your energy into what you do. For everything else, having a team you truly trust -one that gives you security, sound judgment, and the peace of mind of knowing you are in good hands- is essential. That is where we come in. We work closely by your side, consistently and proactively, to protect your interests and help you make decisions with confidence, so you can focus on what you do best.

AGENTS & REPRESENTATIVES

We know what matters to you

“Peace of mind”: managing the legal, tax and reputational risks of both you and your clients.

Retaining your current clients and growing your roster.

Maximizing the value of your clients’ careers and personal brands. Also yours.

The risk of mismanaged finances: your clients´ fear of “the day after”.

How we can help

We cover every angle in this industry, with one deliberate exception: representation. That is your territory, and we respect it completely. We are right there with you in everything else, giving you the confidence you need and the assurance that both you and your clients are in expert hands. By partnering with us, you bring our full value directly to your clients. Because as far as we are concerned, there is only one client here: you.

RIGHTS HOLDERS

We know what matters to you

Protecting your rights and assets across all territories and platforms, preventing value leakage and unauthorized use

Maximizing the value of your rights across every territory and platform

Navigating an increasingly complex contractual, legal, and tax environment.

Safeguarding the reputation and brand value of your assets from unwanted associations or reputational crises that could affect their current or future worth.

How we can help

You have built something of real value, and it did not come for free. Now it is time to protect it from any threat and extract maximum value from it across every market and platform, from broadcast and streaming to digital, social, and gaming. In an environment that grows more demanding by the day, you need someone at your side who truly understands the full ecosystem of rights management, exploitation, and protection. That is exactly where SFA comes in.

CONTENT PRODUCERS

We know what matters to you

Maximizing the commercial return from your content while protecting it at every turn.

Managing the contractual, legal, and tax complexity of an increasingly sophisticated market.

Financing your productions and finding viable paths to grants, tax incentives and credits.

Reaching audiences in an ever more fragmented and competitive market while maximizing your reach and commercial impact.

How we can help

We help you focus on what matters: creating and producing great content. We make sure your rights are properly protected and structured. so you can get the most out of every opportunity. We cut through the legal, contractual and tax complexity to keep things clear and moving, no unnecessary friction in your day-to-day. When it comes to all of that, you will not find a better partner.

EVENT PROMOTERS

We know what matters to you

Growing your revenue and building a stronger brand.

Managing the contractual, legal and tax complexity of an increasingly sophisticated environment.

Attendance, profitability, ticket sales, sponsorship, keeping production costs under control…

“Peace of mind”: managing the operational and safety risks of your events and minimizing the chance of incidents.

How we can help

No industry creates more powerful live experiences than Sports & Entertainment. Whether you are promoting a sporting event, a concert, a conference, a theater production or a musical, we know this ecosystem inside out, full of moving parts, variables and pressure. We know exactly what your risks are and how to reduce them: also what your business potential looks like and how to reach it. That is where our value lies.

INVESTORS & FINANCIERS

We know what matters to you

Finding attractive opportunities and projects worth investing in or financing.

A limited understanding of how this industry actually works.

“Peace of mind”: controlling financial, legal and reputational risks while building the right financial structure.

The significant regulatory and governance risk that comes with this territory

How we can help

The Sports & Entertainment industry creates extraordinary investment and financing opportunities. Spotting them, analyzing them, projecting their performance and measuring their risks requires deep sector knowledge, the right network and real legal, analytical and financial strength. If you have capital and want to put it to work in one of the most dynamic, global and attractive sectors out there, you are in the right place.

BRANDS & SPONSORS

We know what matters to you

Getting your strategy right: knowing where to be and who to align yourself with.

Activating your sponsorship investments effectively to strengthen both your brand and your business

Measuring the return on your sponsorship investment with real rigor.

Standing out through high-impact, innovative campaigns, activations and experiences.

How we can help

Sport and music are the two most universal languages in existence -they need no translation- and they remain the most powerful platforms for building emotional connections with your audience. Whether you are looking to enter this space or you are already in it and want to improve your return on investment, you need a specialized marketing team that truly understands the sector and how it works. Our goals are yours.