SFA reinforces its positioning and value proposition within the industry

Since January 1, SENN FERRERO has been strengthening its position in sports and entertainment and enhancing its value proposition. The firm has expanded its service portfolio—traditionally focused on legal and tax advice and wealth management oversight—to include specialized offerings in strategy, investments, financing, business development, consulting, and communications. This proposal is aimed at owners, investors, athletes, artists, leagues, federations, clubs, singers, audiovisual producers, and brands, with a clear objective: to drive their growth and help them seize the enormous opportunities the industry offers today and in the future. 

This expansion of our value proposition is the result of integrating into SENN FERRERO the services previously provided by DYO Sports Finance and by the Sports & Entertainment division of ZERTIOR. The ZERTIOR team, led by Raúl Respaldiza and Carlos Carrión—both with more than 25 years of industry experience—have joined the SENN FERRERO ecosystem, significantly strengthening our capabilities.

In addition, two highly prestigious strategic additions will join this top-level team:

Andrés Galicia, with a solid track record in organizations such as Televisa, Bundesliga, and LaLiga, will lead our Financing and Investments Division, with additional responsibilities in consulting and business development.

José María Arrabal, with more than 30 years of experience in the sector at organizations such as the NBA, Real Madrid, Málaga CF, LaLiga, and the Andalusian Regional Government (as Secretary General of Sports), will take on responsibility for global business and the development of new markets.

 Together, these changes allow us to shape a holistic, differentiated, and globally-reaching value proposition—unique in the industry—and to consolidate our leadership position as a boutique advisory firm specialized in sports and entertainment.