With over 30 years of experience in the sector, Carlos has sat on both sides of the table: as head of marketing and sponsorships for globally recognized brands in telecoms and banking, and as part of Real Madrid’s international development team, before going on to contribute to the club’s infrastructure development projects. That work, combined with his earlier experience in stadiums across Asia, led him to study and model over 300 venues worldwide, and to work with more than a dozen of them across three continents. As part of the consulting team at Senn Ferrero, one of the world’s leading advisory firms in sports and entertainment, Carlos brings a deep, cross-disciplinary and highly experienced perspective on the business and infrastructure of sports and entertainment, always focused on serving promoters, clubs and fans in a way that is global, innovative, sustainable and highly profitable.